I just did research on this for a presentation that I am giving. FaceBook, Linked In, and Twitter are great ways to increase your connections with people and build your "virtual relationships". Successful FB posts should educate and entertain - they are only 10% insurance and 90% fun. Post photos or local events that you participate in or sponsor. Run contest and trivia questions to generate daily interest. Thank people who refer you. Share viral posts that people are talking about. Link online articles that reflect your interests and that of your clients.