FourRaceHorses Oct 19, 2009 1:48 PM
Without knowing more specifics about your individual sitiuation, I would first recommend some public relations: All of the organizations you mention have member newsletters.. You could offer the publisher(s) to write a column or editorial piece on current property casualty issues, or explain how you solved an insurance problem for a customer, or what customers need to know about P & C issues (i.e. how to save on their premiums; discounts they may not realize apply to them; perks offered by insurers they may not know about). Nothing in these pieces should be self-serving, hyped or overblown. If the advice is helpful, sincere and unique, people will call! You should include a professional mugshot of yourself and your phone and email address. After the article is published, you can reproduce it and mail it out to your existing clients for an "As seen in" (or scan a good copy with the publication masthead in color with the date of publication) and email a PDF to them instead.
Again, without knowing more about your unique situation, I would hesitate to recommend marketing options other than direct mail to existing customers to inform them about other products and/or discounts for which they might qualify. If you are involved in some of the social media, providing an RSS feed or updates from the consumer communications division of your state's insurance department would be useful to most people as well. Good luck!