An MGU lives and dies by its reputation. A reputation, in turn, is built by the actions of its leaders. Effective leaders will never put the profits of the MGU ahead of the underwriting profits of the capacity which it represents as the integrity and sustainability of the firm will forever be compromised. – It requires a managed Balance.
That is why we chose to brand our firm “Balance” and best represents what has become forgotten in the outsourced underwriting model. For our MGU, that “balance” is the most fundamental, core element of the value proposition. It shapes everything we do (and do not do) and it is the guiding light by which each and every one of our colleagues will carry out the task at hand.