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	<title>Comments on: Evolution of Cyber Coverage: How to Sell to Today’s Businesses</title>
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		<title>By: Don Sinclair</title>
		<link>http://www.mynewmarkets.com/articles/181240/evolution-of-cyber-coverage-how-to-sell-to-todays-businesses#comment-151897</link>
		<dc:creator>Don Sinclair</dc:creator>
		<pubDate>Wed, 12 Dec 2012 12:18:51 +0000</pubDate>
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		<description><![CDATA[My thinking is that the authors are starting from a fundamentally flawed premise. Insurance brokers don&#039;t sell insurance products for insurance companies, they buy insurance on behalf of their clients. In my view, cyber risk assessment is a difficult undertaking. I&#039;d like to see insurers develop some risk identification and quantification tools to assist SME&#039;s assess their exposure. Once a company or institution clearly understands the exposure they can make informed decisions on risk mitigation strategies and then consider whether they need insurance cover.]]></description>
		<content:encoded><![CDATA[<p>My thinking is that the authors are starting from a fundamentally flawed premise. Insurance brokers don&#8217;t sell insurance products for insurance companies, they buy insurance on behalf of their clients. In my view, cyber risk assessment is a difficult undertaking. I&#8217;d like to see insurers develop some risk identification and quantification tools to assist SME&#8217;s assess their exposure. Once a company or institution clearly understands the exposure they can make informed decisions on risk mitigation strategies and then consider whether they need insurance cover.</p>
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		<title>By: KT</title>
		<link>http://www.mynewmarkets.com/articles/181240/evolution-of-cyber-coverage-how-to-sell-to-todays-businesses#comment-151885</link>
		<dc:creator>KT</dc:creator>
		<pubDate>Mon, 10 Dec 2012 21:27:00 +0000</pubDate>
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		<description><![CDATA[I missed the &quot;how to sell&quot; portion of the article]]></description>
		<content:encoded><![CDATA[<p>I missed the &#8220;how to sell&#8221; portion of the article</p>
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