Specs & Mechanicals

Static Banner Ads

  • Must be submitted as .jpg, .png or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an
    advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Must be submitted as .gif or .swf. (Note: iPads and iPhones will display .gif but will not display .swf files.)
  • If using Flash (.swf), include a white or colored layer for your background (not just the canvas color), ensure that the Actionscript clickTAG is properly implemented and include a failover image that is 20kb or smaller.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.
  • 125x125 ads may not contain more than 3 frames and the background must stay consistent through all frames.

Additional Guidelines for eNewsletter Ads

  • Javascript, <script> tags, <iframe> tags and .swf files are not supported.
  • Animated ads may be submitted as .gif and will display in most email clients; however, MS Outlook 2007-2010 does not support animation (only the first frame is displayed).
Ad Dimensions Max Size
728x90 Leaderboard 40 KB
300x250 Banner 40 KB
125x125 Button 30 KB
440x160 Banner 30 KB
630x50 Banner 30 KB

Sponsored Text Links

  • No all caps, unnecessary caps, exclamation points, ampersands, phone numbers or verbiage such as "click here."
  • Destination URL may not include pop-up windows.

Submission Options

  • Email file (max 5MB) to production@insurancejournal.com
  • Upload file to our FTP site (call for login info)
  • Mail CD-ROM to our office: Wells Publishing Production Dept.
    3570 Camino del Rio North, Suite 200 San Diego, CA 92108-1747